FOCUS GROUPS

Our team of Project Managers have been expertly trained by Richard Krueger, who is an internationally recognized authority on focus group interviewing. Whether you need help with recruiting and discussion guides, or just need someone to facilitate the discussion and take notes, we can help!

ADVANTAGES OF USING FOCUS GROUPS

• Great at capturing in-depth insights
• Enables collection of data on personal and group feelings, perceptions, and opinions
• Allows for participants to seek clarification
• Captures body language and immediate reactions to ideas or concepts

Not sure which mode to use? You don’t need to choose just one. Ask about our multi-mode capabilities.